Welcome To The Creative Revolution!

Creativity isn't what you do. It's who you are.

What Is The Creative Identity Code?

The Creative Identity Code is a full-spectrum movement for creative awakening, personal reinvention, and bold self-expression in an age of noise, burnout, and conformity.
Created by artist and educator Heather Kim Rodriguez, PhD (aka Hedda Kim), in collaboration with experimental composer Jair-Rôhm Parker Wells, this dynamic framework helps people across disciplines unlock their creative potential by identifying and working with their unique Creative Archetype, and learning to integrate their missing energy for lasting transformation.
At its core, The Creative Identity Code teaches that creativity is not a rare talent or a job title, it's a personality system and a way of life. Drawing from Jungian psychology, behavioral theory, and real-world artistry, the system defines 11 creative archetypes (like The Dreamer, The Disrupter, The Performer, and The Activist), each with their strengths, blocks, and an essential “missing energy” they must develop to become balanced and fulfilled creators.

Who Is It For

This creativity movement is for:
Artists and performers seeking deeper connection to their voice
Entrepreneurs and visionaries craving more innovative fuel
Educators, coaches, and changemakers looking to reclaim their creative spirit
Anyone who's ever felt blocked, burned out, or like they're “not really creative”
Whether you're just starting or reawakening your creative identity, the Code gives you tools to go further, with clarity, purpose, and courage.

What Makes It Different?

Unlike generic creativity advice, The Creative Identity Code is:
🔍 Psychologically precise – grounded in research, personality theory, and emotional intelligence
🎭 Archetypally driven – helps you identify your natural creative strengths and where you self-sabotage
🧠 Actionable & expansive – you'll learn not just what kind of creative you are, but how to grow
💥 Movement-based – with companion projects like #StartTheFire and “Ex-Mormon Girl Gone Full Flame,” this isn't just introspection, it's cultural rebellion

Core Offerings

📕 The Book – your field guide to the 11 archetypes, their struggles, strengths, and transformation strategies
🧭 The Quiz – discover your dominant archetype and your missing energy
📚 The Course – a transformational experience with guided meditations, creative coaching, and practices
🎥 The Movement – bold media campaigns, retreats, performances, and creator-driven projects that dare to break silence and reshape culture

Why Now?

We live in a time when creators are overwhelmed, identities feel fragmented, and originality is often punished. The Creative Identity Code is a call to reclaim your creative power, not in theory, but in practice.
It's a code you crack, a fire you light, and a creative identity you step into.
Welcome to the Creative Revolution!
Welcome to the liberation of your creative self.

#CreativityIsARevolution

The System Wasn't Built for Us.
So We're Building Something Better!

I Am Hedda Kim. Creative Igniter.

I'm here to spark change in the world through creativity, expression and revolution. My mission is to set free the creative identity that has been blocked, suppressed, and scared to show itself to the world so that you can step into your unique creativity and bring your special spice into the world.

I Am Jair-Rôhm Parker Wells.
Creative Igniter.

Creative Arsonist. Code Poet. Sonic Architect.

I don't just play bass, I sculpt sound.
I don't just teach creativity, I ignite it.
For decades, I've lived in the space between revolution and resonance, using experimental music, ambient architecture, and improvisational fire to challenge the very idea of what it means to be an artist.

My method? Loopadelica: live bass improvisation layered through real-time processing.
My mission? To deprogram conformity through creative disruption, whether that's with a Chapman Stick in hand, an opera in my head, or a soundwave that cuts through the noise of obedience.

I've built ambient spaceships, written operas on modular synths, and performed everywhere from Stockholm to Tehran. But no matter the stage, I'm always chasing the same thing:

Freedom. Through sound. Through self. Through art.

Now, with The Creative Identity Code, I'm here to help you reclaim your own fire.
This isn't about performing for approval.
This is about remembering your essence, and turning it all the way up.

🎛️ Sound is sacred.
🎨 Rebellion is sacred.
🔥 You are sacred.

Let's build something better.